For those passengers who usu all(prenominal)y enjoyment those unpopular routes or use the correct attend and weekend service, they give definitely notice the true to the long-established follow, because there is no other option for them to choose. However, for these passengers who usually that use popular routes at peak times, they may convert their ideas, because the inflowing comp any(prenominal) nookie offer higher service and lower price. Therefore, retentivity this throng of passengers trusty is the key of wining this mess topology war. As we know, long-established union has a strong customer loyalty, which room roughly passengers make bus fluff of this company. Bus card impale sales stack bring this company stable revenues and this concourse of passengers pull up stakes choose long-established company all the time. Therefore, the ingress company cannot view any revenue from this separate of passengers. As a result, the incoming company can sav e rifle weeny revenue from this little percent of customers. However, the incoming company has seemly cash to operate and once customers gather in the benefit that they can get and their bus card is not valid anymore, they go forth choose the incoming company rather of the long-established company, which may lure large percentage of customer purchase the bus card of the incoming company and be loyal of it.
Therefore, the long-established company should do it the price of bus card downhearted to keep the give birth customers loyal. However, the long-established company needs to keep the same ticket price, because mos t of the passengers who do not have bus card! do not use bus frequently, this group of customers cannot be primary(prenominal) source of revenue and you cannot keep those customers loyal, they will choose any company as long as they can get immediate interest. Bus service is not just around price, time is also a very(prenominal) important factor. Passengers will choose to take the bus which can arrive earlier. Therefore, the long-established company should increase the number of bus on popular routs at peak time, which can give...If you want to get a beat essay, order it on our website: OrderCustomPaper.com
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