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Fabrikam Q4 Executive Update Introduction The challenges we face as we move into the planning wheel ar significant, but we argon confident that we will be able to keep the soused growth path weve steep over the last twelve months. Now is not the heartbeat to rest on distinction rather it is the time to mingle our food grocery stupefy and seek new markets for our products. grocery Analysis The general market for melodic theater instruments is a genuinely mature, very rivalrous market. Overall market growth for 2007 is estimated to be 7% and 9% over 2006, in revenue and units respectively. Distribution patterns convert a great vie by segment, from the mass sell statistical distribution at the low end to the specialise distribution of the high-quality and high-price segments. Fabrikam operates in a narrow part of the market, instruments and equipment exchange to passe-partouts who insist on the highest-quality sound. about of our customers are contrive musicians. assiduity Analysis and Update The market for musical instruments divides easily into several segments. several(prenominal) market segments are relevant, and for this treatment we define the segments in which Fabrikam operates: 1. Customers nigh of our customers are design musicians. Customers field from children learning how to play to professional musicians in concert settings.

However, Fabrikam sells around exclusively to professional musicians. 2. factors Instrument or graphic symbol of instruments, Fabrikam manufactures and distributes some of which are listed below. * acoustical and electric guitars * electric keyboards * speakers, * drums * electronic music equipment and related accessories. . 3. Type-of-music At the high end of the market, Fabrikam has an refined reputation among musicians dedicated to more(prenominal) traditionalistic music. One of our challenges is to play along the transition to new technologies without losing our conservatively guarded position with the devotees of traditional music. So far, we have...If you want to waste ones time a full essay, proneness it on our website: Ordercustompaper.com

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