Brand evaluation of Tata motors.

Company Background: Profile. Tata Motors is Indias fore roughly, and only richly integrated, machinemobile manufacturer. Established in 1945 as the Tata Engineering and locomotive Company to manufacture locomotives and new(prenominal) engine room science products, the go with is today among the worlds illuminate 10 producers of moneymaking(prenominal) vehicles. Tata Motors, previously cognise as Tata Engineering, is one of the biggest and most with child(p) companies in the Tata Group, with an annual work out everyplace of US$ 1.8 one million million in 2001-02. Area of Business Tata Motors product cast off covers rider elevator automobiles, multi-utility vehicles and light, sensitive and levelheaded mercantile vehicles for goods and passenger transport. Seven out of 10 medium and heavy mercenary vehicles in India bear the trusted Tata mark. The Indica V2 -- Indias first indigenously designed and manufactured passenger car -- has been a phenomenal success, stand up testimony to the companys research and engineering expertise. Tata Motors fol mortifieded this up with the soak up in 2002 of the Indigo, a sedan. The company enjoys a significant opt in in export markets such as Europe, Australia, southwestward easternmost Asia, the Middle eastbound and Africa. Tata Motors vehicles currently sell in over 70 countries. The passenger Car pains: The worldwide car industry is estimated to be valued at more or less 38mn cars and US$700bn in value. The super penetrated markets of US, Europe and Japan constitute witnessed a slowdown in demand growth during the utmost(a) tether years collect to economic slowdown.

Most auto big league globally have therefore nail down their sight on the low penetrated markets in developing economies. Global sixth sense statistics Country         Cars per thousand population USA         800 Japan         700 Bangladesh         14 Sri Lanka         12 India         7 As its free from the above pie chart, Tata Indica (shown as Telco) in the paradigm has a cover of 11.5%. The Indian Passenger Car Industry in the financial course of instruction 2002-03: As... If you want to get a full essay, rescript it on our website: Ordercustompaper.com

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